The Secret Behind Successful Automation
Imagine that you
could break down your business into a series of steps or actions.
These actions would consist of letters, faxes and emails. Additionally
suppose we could also take action by tasking you - or an employee, such as a
loan agent or processor - to do something... like make a call, for
example.
Here’s
a simple example of what we're talking about. Imagine that every
single time you received a new prospect, you wanted to follow up
with exactly the same, consistent follow up steps and
actions. Let's call this process a campaign. On the first day,
you want to send a specific letter. On the third day, you'd like to
remind the loan agent assigned to this contact to make a call. On the
fourth day, you want to follow up with a specific email sent to the
borrower prospect. Such a campaign might look like this:
As you might
imagine such campaign systems are quite powerful. That's probably why
nearly every coaching organization promotes the concept of campaign
based marketing.
I think we can all agree
that marketing campaigns and business automation are two of the most
powerful ways to make your business more profitable and easier to
manage?
The challenge
is that very few of us have actually implemented such systems.
Can we
put you on the spot for a moment? Do you have a campaign like this running in your loan practice
right
now? Do you follow up on EVERY lead in exactly the same way,
never forgetting, never taking a break, never getting "too busy"?
How many more
applications would you get from
your leads if you tirelessly followed up on each new lead? How
happy would your clients and agents be if you sent notifications to
them about transaction notifications? How much money would you
earn in referral income if you could keep in touch with clients for
months - or years - after a completed transaction?
The benefits of
such a computerized system are obvious.
Now you know the
secret of AspireGold. It is all about GoldMine Automated Processes™.
While other software applications claim
to provide true customizable campaign automation (including Encompass,
by the way) AspireGold is STILL the most powerful and easy-to-setup
campaign marketing system available.
Don't Reinvent the Wheel
The campaigns in AspireGold's Automated Processes handle
letter, email and fax* campaign events. Unlike simple ACT! templates
on the market that may simply 'remind' you that you must now take the
time to produce marketing items, AspireGold prints and
emails items
automatically. It can even be set up to perform without
user interaction.
Letters are printed, envelopes are printed (if your printer can handle them),
emails are produced and sent (each one an individually merged custom template!). With
OmniRush, the system can even send and receive faxes. Although most
users will manually execute the processing of these events in bulk at
a particular time, all of this can
happen completely unattended!
As part of your
campaigns, AspireGold may need to remind you - or your employees - to
do something. For example, make a prospecting call to follow up on a
new lead or remind an agent about a refinance opportunity. This is
called a "task."
An AspireGold Exclusive:
User Profiles
AspireGold handles
these tasks by placing an item
directly on that
employee's calendar.
This is handled by an exclusive AspireGold technology called user
profiles. User profiles work like this: AspireGold's campaigns are programmed to schedule
tasks to roles, such "loan agent" or "processor". When
the time comes to schedule an event, AspireGold calculates the
identity of the person filling the role by
reviewing the transaction. Then AspireGold pushes the task for that
role to that particular person. AspireGold uses uses this same technique to
produce letters, emails and faxes*. By knowing who the task is
targeted for, AspireGold can schedule tasks directly to people's
calendars, or -- in the case of letters, faxes* and emails -- it can put employee's names
in the closings of letters. With OmniRush AspireGold can make emails
to appear to be originating from the employee's mail (although they
are completely automated). Yes, even OmniRush faxes appear to come
from the employee's desk!
Yet, all of this
is automated and controlled from by AspireGold.
For more
information about AspireGold Enterprise Edition, click the links below.
Do you want to profit with GoldMine?
GoldMine is the one of the most powerful database tools available.
The challenge for many users lies in customizing GoldMine to perform
its tricks. AspireGold solves that problem by offering a suggested
implementation of GoldMine for mortgage professionals.
Developed by some of the best and most experienced GoldMine
technicians in the country (some who were members of the original
programming team for GoldMine in the early 90's), AspireGold
is the most sophisticated template available for GoldMine (for any
industry).
For mortgage professionals wishing to profit from the power of
GoldMine, AspireGold represents significant value in time saved and
lessons learned.
Don't reinvent the wheel. Get AspireGold.
To review PRICING, click
here.
**
*Faxing, third-party email notifications and hand-held device
notifications requires OmniRush.
**AspireGold is a template for GoldMine CRM and requires GoldMine
Business Contact Manager Edition or GoldMine Corporate Edition. You
can purchase GoldMine BCM (up to 10 users) on this website. For
pricing on GoldMine CE (more than 10 users), please call us for
pricing.
